題目：Store Brand and Channel Power
主講人：史瑞霞 副教授、博士
時(shí)間：3月31日（周六）上午10:00
地點(diǎn)：主樓418室
主講人介紹：
史瑞霞博士2009年畢業(yè)于德克薩斯大學(xué)達(dá)拉斯分校，現(xiàn)為圣地亞哥大學(xué)運(yùn)營(yíng)管理副教授。史博士已發(fā)表國(guó)際期刊和國(guó)際會(huì)議論文16篇，均為SCI、SSCI檢索。其中包括5篇UT Dallas 24頂級(jí)期刊(POM)，2篇控制類(lèi)頂級(jí)期刊 (SIAM和Automatica)。截止2018年3月，其發(fā)表的13篇期刊論文共計(jì)被引用202次。史博士是POM雜志的編委會(huì)成員（2011至今），擔(dān)任過(guò)POM （2011， 2018）年會(huì)的track chair，INFORMS （2007，2015）年會(huì)的invited session chair。史博士曾就職于飛利浦, 萬(wàn)特等跨國(guó)公司，具有豐富的供應(yīng)鏈管理實(shí)際經(jīng)驗(yàn)。
內(nèi)容介紹：
In this paper, we examine the implications of channel power shift on store brand introduction decisions. Our analysis shows that, contrary to our intuition, the store brand becomes less appealing to the retailer as power shifts from a manufacturer to a retailer. As the retailer becomes more powerful vis-a-vis the manufacturer, the quality threshold for the store brand to be introduced becomes higher. Further, as more channel power shifts from the manufacturer to the retailer, the store brand market share and the value of store brand to the retailer decrease. The results of our empirical analysis, based on a six-year panel data from 31 product categories sold by 107 retailers, are consistent with the key predictions from our analytical model.Our results offers a new explanation for the differences in retailers' store brand strategies and shifts in these strategies over time. Our results also add to the discussion of antitrust regulations regarding retail merges by presenting a new adverse effect of retail concentration.
?。ǔ修k：技術(shù)經(jīng)濟(jì)與戰(zhàn)略管理系，科研與學(xué)術(shù)交流中心）
